OBIC ARTICOLO 1
Immaginate un universo virtuoso dove ogni piatto diventa opera d’arte e ogni opera sussurra storie di sapori e tradizioni, dentro narrazioni in cui gli ingredienti delle ricette sono canoni poetici inattesi, rilevati dall’anima degli artisti e catturati in scatti unici con certificazione Blockchain.
2025
Review by Beatrice
PROJECT PRESENTATION
Welcome to the OBIC galaxy.
An idea or vision of food that takes the soul seriously.
OBIC is a project that has redefined the taste of works of art.
The ability of OBIC lies precisely in identifying the hidden code of the ingredient and associating it with the artist and the work that best brings it to light.
Food as it has never been seen, touched, or tasted before.
OBIC introduces a new way of thinking and a new form of communication to talk about lifestyle, food, and art—experiences that, when lived together, create an innovative and exclusive sensory journey.
Each artist transforms into a recipe, bringing food back to nourishing both body and soul, restoring its value, and conceptualizing it as an artwork. The goal is to contemplate it before immediately consuming it.
This can only happen if we return to silence, strip food of noise, and start from scratch.
Art is an essential aid in finding new paths; thus, the artist's soul guides us.
We take you through editorial, museum, and exhibition journeys, as well as events, inside a dynamic platform where discoveries begin—where art and food merge in a new way, going beyond mere eating, beyond everything that has already been told about art and food.
Imagine a virtuous universe where every dish becomes a work of art and every artwork whispers stories of flavors and traditions. Within these narratives, the ingredients of recipes become unexpected poetic elements, revealed by the soul of artists and captured in unique shots with Blockchain certification.
It is, in essence, a celebration of beauty, taste, and innovation—an anthropological journey exploring the connections between aesthetics and nourishment, merging the world of FOOD with that of VISUAL ARTS.
From the visionary minds of Anna Paola Lo Presti and Gianluca Marziani comes OBIC, an innovative project that unites contemporary art with the world of food design. It creates virtuous combinations in which food goes beyond mere plate arrangement, becoming a structural, plastic, and conceptual construction of an artwork that extends beyond the biological lifespan of ingredients.
OBIC is an innovative approach that crafts a journey of unexplored perceptions and emotions, where the artist’s soul merges with the complex experience of food, offering a cultural message of resonances, inventions, and discoveries.
We want this to be the beginning of a new way of thinking—a symbolic gestation of a vocabulary that speaks the language of connection between art as a mind booster and food as a cultural aesthetic beyond mere consumption.
OBIC is not just a vision of the present but also a project-based platform—a heterogeneous system that goes beyond food, transforming into exhibitions, formats, workshops, education, production, creativity, and distribution.
Food becomes a starting point for reflecting on the modern world, its communication codes, architectural and design models in an increasingly digital society, creative production hypotheses, and the development of a business that involves conscious sectors of cultural society.
The prologue of OBIC materialized in a portfolio of iconic photographs, compiled into a large-format book that tells the story of dishes and ingredients, weaving a red thread between culinary traditions and 20th-century artistic movements.
OBIC’s growth lies in its cyclical evolution, turning into a true cultural platform that designs exhibitions, displays, events, conferences, TV formats, and workshops—with the shared ambition of creating a unique cultural and sensory ecosystem.
On the website, you can browse the OBIC collection.
We invite you to follow us on Instagram to explore the taste journey of artworks, become part of the OBIC community, and view the DIGITAL ART on the OpenSea platform.
We will share exhibitions, projects, and activities in which you can participate and be involved.
🌐 Website: https://www.obicart.it/
📷 Instagram: Visit Obic_Art on Instagram
🎨 OBIC: Idea or vision of food taking the soul seriously - Collection | OpenSea
https://opensea.io/collection/obic-idea-or-vision-of-food-taking-the-soul-seriou
ANNA PAOLA LO PRESTI
PROJECT
📞 +39 392 16 08 148
GIANLUCA MARZIANI
CURATOR
MANUELE MARAZZI
EXTERNAL RELATIONS